The Logo
On Dark (Primary Use)
On Warm Dark
On Brand Gradient
On Light (Packaging / Print)
Clear Space
Always give the logo breathing room. Maintain a minimum clear zone equal to the height of the cookie icon on all four sides. Never crowd the logo with other elements.
≥ 1× icon height
Minimum size: 60px wide on screen | 0.75 inch in print
What Not To Do
Never distort the logo's proportions horizontally or vertically.
Always scale uniformly — hold Shift when resizing.
Keep the logo upright at all times.
Avoid placing the logo on backgrounds similar in color to the gradient.
Color Palette
Type System
Google Fonts Import
<link href="https://fonts.googleapis.com/css2?
family=Fredoka+One&
family=Nunito:wght@400;600;700;800;900
&display=swap" rel="stylesheet">
How We Sound
Homemade & Warm
We speak like a neighbor, not a corporation. Friendly, genuine, and always welcoming.
Playful & Fun
Bakery should be joyful. Use light humor, exclamation points when earned, and never be stiff.
Community-First
We're Port Huron proud. Reference local landmarks, shout out the community, celebrate events.
Honest & Simple
No marketing fluff. Real ingredients, real people, real baking. Let the product speak.
✓ Sound Like This
- "Fresh out of the oven just for you 🍪"
- "Baked in Port Huron, loved everywhere."
- "Grab a dozen — they won't last long!"
✕ Not Like This
- "Our artisanal confectioneries..."
- "Leveraging premium baked goods solutions."
- "Purchase our inventory-available SKUs."
